no panic ale
2019 | Content Packaging Visual+ more on behance
Towards the end of every year, No Panic Agency wants to thank clients, stakeholders, partners, collaborators and employees for their trust and effort; nonetheless it is our intent to wish them the happiest of holidays for upcoming Christmas on our very special and creative way.
For Christmas 2019 No Panic’s gift has been a paper wrapped bottle of “No Panic Ale”, a dark chestnut beer brewed by Birrificio San Michele (Italy).
Inside the wrap, the recipient found a message from the agency, starting with a quote from Olga Tokarczuk’s “Flights”:
“Paper has been conceived to bring ideas. Wrapping paper is a waste and should be abolished. If something really deserves to be packed, than it should be wrapped in stories and poems, always in order to make container and content relate to each other.”
No Panic Agency wishes a happy 2020 to you, too!
In Future we Trust.
Paolo Pettigiani Erik Bovio