𝑴𝒂𝒓𝒆 𝒅𝒆𝒏𝒕𝒓𝒐: the new Genoa home shirt.

Inspired by the "People of the Sea" who are not simply those who live the sea but, in some respects, those who feel the sea inside, who put it at the center of their being in the world. The people of Genoa, more than anyone else, experience this condition: whether they are away or living abroad, the sea - like the Grifone - always remains a central part of their identity.

The "Mare dentro" therefore, not only as a landscape element characterizing the identity of the Genoese and the Ligurian territory but, above all, as a "natural biological element" from which the new First Kit 23/24 is born.

We are happy to have work on the concept, artistic direction and media production of the video and photographic launch campaign of the new Genoa CFC home shirt produced with Kappa.