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Make your company purpose-driven, take action.

no panic & act is the milanese department of
no panic agency dedicated to Purpose and
Corporate Social Responsibility.

Communication has progressively leveled up between brands and consumers

consumers have undermined the brand’s role as a protagonist, desiring to become the heroes of their story;
brands had to renounce to a predominant role and had to start an horizontal dialogue with consumers, as equals.

Bosco verticale shot by Paolo Pettigiani

76% of consumers expect brands to contribute to their quality of life.

so, being on the same level is not enough. consumers want an effective impact on their life: they expect not only the dialogue to be crystal clear and truthful, they want action!

Become human & take action

We believe in human-based branding to stage true empathy with customers and build a truthful and long-lasting relationship.

Only when you practice what you preach you earn the right to walk the talk: no panic & act will lead you to meaningful action and to leaving a sustainable footprint in your community.

From looking good to doing good - it's not about just doing something, but doing it just.

Our projects

We don’t just preach sustainability, we commit daily with original projects aiming to involve more people and companies to take action for a better tomorrow.


  • giulio rubinelli
    Giulio Rubinelli

    Creative Director & Purpose Manager

    Giulio graduated at the most relevant Italian film academy in Rome, the Centro Sperimentale di Cinema and subsequently mastered in storytelling techniques at the Scuola Holden in Turin.

    Since 3 years he is Creative Director at No Panic Agency and has been developing the Brand Staging method over the last 2 years.

  • susanna bellandi
    Susanna Bellandi

    Communication & CSR Senior Consultant

    In her long career Susanna has gained a valuable experience mainly in communication, ranging from traditional advertising to new media, from brand consultancy to PR & event activities, from corporate to consumer communication and more recently to CSR activity.

    Prior to No Panic, Susanna worked for International agencies such as Lowe Group, J. Walter Thompson and Landor, was CEO at FutureBrand Milan and Paris, Brand Director at Illy caffè and finally Communication & CSR Director at Sofidel.

Wish to join our team? Apply